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Traditional insulation does a sufficient job combating two of the most common types of heat flow, conductive and convective heat, but is ineffective against radiant – a third type of heat transfer that comes from the sun. This is where our reflective insulation comes in. This state-of-the-art attic insulation reflects 97 percent of all radiant heat transfer – a leading cause of home energy waste. Keeps heat out in the summer and heat inside in the winter.